Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.
Material type:
TextPublication details: Oxford ; Butterworth-Heinemann, 1998.Description: xii, 225 p. : ill. ; 24 cmSubject(s): DDC classification: - 658.8/DOY
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
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Sarawak Skills Kuching Library | 658.8/DOY (Browse shelf(Opens below)) | Available | 10088380 |
Published in association with the Chartered Institute of Marketing
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