Innovation in marketing /
Peter Doyle and Susan Bridgewater.
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater. - Oxford ; Butterworth-Heinemann, 1998. - xii, 225 p. : ill. ; 24 cm.
Published in association with the Chartered Institute of Marketing
Service industries--Marketing--Case studies.
658.8/DOY
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater. - Oxford ; Butterworth-Heinemann, 1998. - xii, 225 p. : ill. ; 24 cm.
Published in association with the Chartered Institute of Marketing
Service industries--Marketing--Case studies.
658.8/DOY