Innovation in marketing / (Record no. 28372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730100139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250730b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | SSK Library |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/DOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter Doyle and Susan Bridgewater. |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation in marketing / |
| Statement of responsibility, etc. | edited by Peter Doyle and Susan Bridgewater. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 225 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| Form subdivision | Case studies. |
| General subdivision | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bridgewater, Susan. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sarawak Skills Kuching Library | Sarawak Skills Kuching Library | 07/30/2025 | 1 | 658.8/DOY | 10088380 | 11/13/2025 | 10/08/2025 | 07/30/2025 | Book |