| 000 | 00723nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250730100139.0 | ||
| 008 | 250730b |||||||| |||| 00| 0 eng d | ||
| 040 |
_beng _cSSK Library _erda |
||
| 082 | _a658.8/DOY | ||
| 100 | _aPeter Doyle and Susan Bridgewater. | ||
| 245 |
_a Innovation in marketing / _cedited by Peter Doyle and Susan Bridgewater. |
||
| 260 |
_aOxford ; _bButterworth-Heinemann, _c1998. |
||
| 300 |
_axii, 225 p. : _bill. ; _c24 cm. |
||
| 500 | _aPublished in association with the Chartered Institute of Marketing | ||
| 650 |
_aService industries _vCase studies. _xMarketing |
||
| 700 | _aBridgewater, Susan. | ||
| 710 | _aChartered Institute of Marketing. | ||
| 942 |
_2ddc _cREF BOOK _n0 |
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| 999 |
_c28372 _d28372 |
||