John T. Bowen ,  James C. Makens ,  Philip Kotler <br/><br/>
Marketing For Hospitality And Tourism 

 - 5th ed. 
 -   Pearson  ©2010 
<br/><br/><label>ISBN: </label>9780132453134  100100 
<br/><br/><label>Dewey Class. No.: </label>647.940988/KOT