Roger A. Kerin, Steven W. Hartley & William Rudelius - <br/><br/>
Marketing 

 - 10th ed. 
 -   Mcgraw Hill/Irwin  ©2011 
<br/><br/><label>ISBN: </label>9780073529936  495495 
<br/><br/><label>Dewey Class. No.: </label>658.8/KER