George E. Belch & Michael A. Belch - <br/><br/>
Advertising And Promotion: An Integrated Marketing Communications Perspective 

 - 7th ed. 
 -   Mcgraw Hill/Irwin  ©2007 
<br/><br/><label>ISBN: </label>9780071108522  159.8159.8 
<br/><br/><label>Dewey Class. No.: </label>659.1/BEL