Philip Kotler <br/><br/>
Test Item File: Marketing Management: Analysis, Planning, Implementation & Control 

 - 7th ed. 
 -   Prentice-Hall, Inc.  ©1991 
<br/><br/><label>ISBN: </label>2358  00 
<br/><br/><label>Dewey Class. No.: </label>658.802/KOT