David W. Cravens & Charles W. Lamb - <br/><br/>
Strategic Marketing: Cases & Applications 

 - 2nd ed. 
 -   Richard D. Irwin Inc  ©1986 
<br/><br/><label>ISBN: </label>290  00 
<br/><br/><label>Dewey Class. No.: </label>658.8/CRA