Philip Kotler & Gary Armstrong - <br/><br/>
Principles Of Marketing: Instructor’s Resource Manual 

 - 5th ed. 
 -   Prentice Hall, Inc.  ©1991 
<br/><br/><label>ISBN: </label>3266  00 
<br/><br/><label>Dewey Class. No.: </label>658.8/KOT