William M. Pride & D.C. Ferrell - <br/><br/>
Marketing: Concepts & Strategies 

 - 6th ed. 
 -   Houghton Mifflin Company  ©1989 
<br/><br/><label>ISBN: </label>13995  00 
<br/><br/><label>Dewey Class. No.: </label>658.8/PRI