Philip Kotler <br/><br/>
Instructor’s Manual: Marketing Management: Analysis, Planning, Control Implementation & ... 

 - 7th ed. 
 -   Prentice-Hall, Inc.  ©1985 
<br/><br/><label>ISBN: </label>2357  00 
<br/><br/><label>Dewey Class. No.: </label>658.802/KOT