Capon, Noel. <br/><br/>
Capon's marketing principles / 
Noel Capon, Shamza Khan. 
 - Asia ed. 
 - Selangor :  SJ Learning,  c2015. 
 - xxxvii, 440 pages :  col. ill. ;   28cm. 
<br/><br/> Includes index. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9789671264911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8/CAP