Silverman, Deborah A. <br/><br/>
Strategic planning for public relations /  
Deborah A. Silverman and Ronald D. Smith 
 - 7th ed. 
 - New York, NY :  Routledge,  c2024. 
 - xlvi, 509p. :  ill. ;  26cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781032391168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>659.2/SIL