Pride, William M. <br/><br/>
Marketing /  
William M. Pride, O.C. Ferrell. 
 - 21st ed. 
 - Australia :  Cengage,  c2025. 
 - xvii, 681p. :  col. ill. ;  28cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9780357984260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/PRI