TY  - BOOK
AU  - Peter Doyle and Susan Bridgewater.
AU  - Bridgewater, Susan.
ED  - Chartered Institute of Marketing.
TI  -  Innovation in marketing
U1  - 658.8/DOY 
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Service industries
KW  - Case studies
KW  - Marketing
N1  - Published in association with the Chartered Institute of Marketing
ER  -