Peter Doyle and Susan Bridgewater. <br/><br/>
Innovation in marketing / 
edited by Peter Doyle and Susan Bridgewater. 
 - Oxford ;  Butterworth-Heinemann,  1998. 
 - xii, 225 p. :  ill. ;   24 cm. 
<br/><br/> Published in association with the Chartered Institute of Marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8/DOY