William Wells, John Burnett & Sandra Moriarty - <br/><br/>
Advertising: Principles & Practice 

 - 4th ed 
 -   Prentice-Hall International, Inc.  ©1998 
<br/><br/><label>ISBN: </label>9780137833665  87.9 
<br/><br/><label>Dewey Class. No.: </label>659.1/WEL