Lester Massingham And Geoff Lancaster - <br/><br/>
Marketing Case Studies How To Tackle Them: How To Answer Them 

 - 2nd ed 
 -   Butterworth Heinemann  ©1995 
<br/><br/><label>ISBN: </label>9780750620116  65.1 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAS.2