Danold R. Lehmann & Russell S. Winer <br/><br/>
Product Management 

 - 3rd ed 
 -   Mcgraw Hill Irwin  ©2002 
<br/><br/><label>ISBN: </label>9780071122269  67 
<br/><br/><label>Dewey Class. No.: </label>658.5 LEH.3