J. Paul Peter & James H. Donnelly, Jr. <br/><br/>
Marketing Management : Knowledge And Skills 

 -   Irwin Mcgraw-Hill  ©1998 
<br/><br/><label>ISBN: </label>9780071154604  68.8 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET.5