Philip Kotler, Siew Meng Leong, Swee Hoon Ang, & Chin Tiong Tan <br/><br/>
Marketing Management 

 -   Prentice Hall  ©1996 
<br/><br/><label>ISBN: </label>9780132548977  61.7 
<br/><br/><label>Dewey Class. No.: </label>658.8/MAR