Geoff Lancaster And Lester Massingham - <br/><br/>
Essential Of Marketing 

 - 3rd ed 
 -   Mcgraw-Hill Publishing Company  ©1999 
<br/><br/><label>ISBN: </label>9780077094379  75.4 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN.3