Michael J. Etzel, Bruce J. Walker, & William J. Stanton <br/><br/>
Marketing 

 - 12th ed 
 -   Mcgraw - Hill Irwin  ©2001 
<br/><br/><label>ISBN: </label>9780071180344  61.1 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ.12