David A. Aaker, V. Kumar & George S. Day - <br/><br/>
Marketing Research 

 - 7th ed 
 -   John Wiley & Sons, Inc.  ©2001 
<br/><br/><label>ISBN: </label>9780471363408  125.8 
<br/><br/><label>Dewey Class. No.: </label>658.83/AAK