David W. Cravens, Nigel F.Piercy <br/><br/>
Startegic Marketing 

 - 9th ed 
 -   Mcgraw Hill  ©2009 
<br/><br/><label>ISBN: </label>9780071263351  74 
<br/><br/><label>Dewey Class. No.: </label>658.802/CRA