Philip Kotler & Et. Al - <br/><br/>
Marketing Management: An Asian Perspective 

 - 6th ed 
 -   Pearson Education South Asia Pte Ltd  ©2012 
<br/><br/><label>ISBN: </label>9789810687977  105.6 
<br/><br/><label>Dewey Class. No.: </label>658.802/MAR