William G. Zikmund, Michael D'amico <br/><br/>
Exploring Marketing Research 

 - 8th ed 
 -   Thomson South-Western  ©2003 
<br/><br/><label>ISBN: </label>9780324181487  512.2 
<br/><br/><label>Dewey Class. No.: </label>658.83/ZIK