Terence A. Shimp <br/><br/>
Advertising, Promotion, & Supplemental Aspects Of Integrated Marketing Communications 

 - 6th ed 
 -   Thomson South-Western  ©2003 
<br/><br/><label>ISBN: </label>9780030352713  117.6 
<br/><br/><label>Dewey Class. No.: </label>659.1/SHI