Philip Kotler & Gary Armstrong - <br/><br/>
Principles Of Marketing 

 - 10th ed 
 -   Pearson Education, Inc.  ©2004 
<br/><br/><label>ISBN: </label>9780131212763  69.95 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT.10