Douglas J. Dalrymple & Leonard J. Parsons - <br/><br/>
Marketing Management: Text And Cases 

 - 6th ed 
 -   John Wiley & Sons  ©1995 
<br/><br/><label>ISBN: </label>9780471600022  66.95 
<br/><br/><label>Dewey Class. No.: </label>658.8/DAL