David L. Loudon & Albert J. Della Bitta <br/><br/>
Consumer Behavior: Concepts And Applications 

 - 3rd ed 
 -   Mcgraw Hill Book Company  ©1988 
<br/><br/><label>ISBN: </label>9780071005623  35 
<br/><br/><label>Dewey Class. No.: </label>658.834/LOU