Stowe Shoemaker, Robert C. Lewis & Peter C. Yesawich - <br/><br/>
Marketing Leadership In Hospitality And Tourism:Strategies And Tactics For Competitive Advantage 

 - 4th ed 
 -   Pearson Education  ©2007 
<br/><br/><label>ISBN: </label>9780131182400  345 
<br/><br/><label>Dewey Class. No.: </label>910.460688/SHO