Roger A. Kerin, Steven W. Hartley & William Rudelius - <br/><br/>
Marketing 

 - 11th ed 
 -   Mcgraw Hill/Irwin  ©2013 
<br/><br/><label>ISBN: </label>9780078028892  336336 
<br/><br/><label>Dewey Class. No.: </label>658.8/KER