Thomas C. Kinnear, Kenneth L. Bernhardt & Kathleen H. Krentler - <br/><br/>
Principles  Marketing 

 - 4th ed 
 -   Harper Collins  ©1995 
<br/><br/><label>ISBN: </label>9790673465558  00 
<br/><br/><label>Dewey Class. No.: </label>658.8/KIN