Advertising: Principles & Practice (Record no. 27756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241217s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137833665 |
| Terms of availability | 87.9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | SSK Library |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/WEL |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241217113056.0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William Wells, John Burnett & Sandra Moriarty - |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: Principles & Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice-Hall International, Inc. |
| Date of publication, distribution, etc. | ©1998 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Suppress in OPAC | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sarawak Skills Kuching Library | Sarawak Skills Kuching Library | 12/17/2024 | 87.90 | 659.1/WEL | 10084150 | 12/17/2024 | 1 | 12/17/2024 | Book |