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Strategic planning for public relations /

Silverman, Deborah A.

Strategic planning for public relations / Deborah A. Silverman and Ronald D. Smith - 7th ed. - New York, NY : Routledge, c2024. - xlvi, 509p. : ill. ; 26cm.

Includes bibliographical references and index

English.

ISBN: 9781032391168

Subjects--Topical Terms:
Public relations.
Strategic planning.

Dewey Class. No.: 659.2/SIL

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