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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters - 8th ed. - Australia : Cengage, c2024. - xviii, 536p. : col. ill. ; 28cm.

Includes bibliographical references and indexes

English.

ISBN: 9780357721292

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8342/HOY

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